Madeleine WhiteinPoool StoriesLe Parisien’s new homepage: optimizing editorial and conversion simultaneouslyIn early February 2023, the homepage of Le Parisien.fr was given a new look. 40 additional articles per day, a new navigation bar, matching…Jun 5, 2023Jun 5, 2023
Madeleine WhiteinPoool StoriesHow to reduce the risks of launching a subscription strategyTo wrap it up: - Consider launching your subscription strategy ‘softly’, either by making the paywall optional, smoke testing your model…May 23, 2023May 23, 2023
Madeleine WhiteinPoool StoriesFree or Premium? The decision-making process for your articles in a freemium strategy.This article wrapped up: - A decision tree, such as the one produced by our consultancy team, can prove invaluable for deciding whether an…May 23, 2023May 23, 2023
Madeleine WhiteinPoool StoriesNewsletter Walls: How a French publisher is innovating to increase its subscriber base“Our paywall conversion rates have increased by an impressive 40%”May 23, 2023May 23, 2023
Madeleine WhiteinPoool StoriesIncrease subscription conversion rates by 46% through optimizing each of these smaller steps by…An alternative framework that recommends moving away from simply optimizing CTR on the paywall itself to instead combining engagement and…May 23, 2023May 23, 2023
Madeleine WhiteinPoool StoriesThe 4 essentials for brands to turn content into businessThe takeaways: - Brand publishers may well understand the benefits of this strategy, but many are unaware of the potential value that…May 23, 20231May 23, 20231
Madeleine WhiteinPoool StoriesAsk the experts: how can you make newsletters valuable in a reader revenue model?Are newsletters really valuable in a reader revenue model? It’s a question brought up by a reader, and one that caught my attention. Whilst…May 23, 2023May 23, 2023
Madeleine WhiteinPoool StoriesValue proposition examples from successful publishersA value proposition clearly communicates why a user should consider your product and what benefits it will deliver. Often made up of a…May 23, 2023May 23, 2023
Madeleine WhiteinPoool StoriesThe Conversion Funnel Benchmark Report: compare your performance to 85 digital publishing brands“By using this reader-focused methodology, many publishers have been able to better understand their audiences, pinpoint exactly where…May 23, 2023May 23, 2023
Madeleine WhiteinPoool StoriesWhy recirculation should be one of your KPIs and how to increase it, with takeaways from The…Recirculation: a real-time metric that compares the number of visitors to a page to the number of users who move from that content to…May 23, 2023May 23, 2023